The soul of Singaporean cuisine, on full display. With more SKUs hitting shelves, Nona Lim Foods needed a system that could flex without flattening flavor. The redesigned packaging channels the soul of Singaporean cooking—layered, rooted in tradition, and made with heart. Bold patterns evoke origins and draw the eye. A bowl-shaped die-cut window puts the ingredients —and comfort— on full display.

Collaborators

Founder

Nona Lim

Strategy