Nasung Sool Co.

Distilling the spirit of LA. Nasung, or “나성,” is an old Korean American nickname for Los Angeles—a nod to those who came west chasing bold dreams. That spirit became the foundation for a rebrand of a LA-based Korean alcohol company. Created by a diverse team of designers and strategists, the new identity brought together packaging, visuals, and tone of voice to distill something uniquely LA.