Meet the flavorites. A family-owned ice cream brand with a legacy in natural ingredients was ready for a new chapter. In this rebrand, each flavor became a character with its own name and voice—turning the brand into a cast of personalities kids could fall in love with. The system opened the door to new storytelling opportunities, including an idea of a children’s book series.
Collaborators
Sketches: Joey likes to doodle.
Below: 8' tall Mural in Chicago store.
