Help, plain and simple. OTC medication doesn’t need to be loud to be effective. Help Remedies was built on that belief— and needed a brand to make it real. Packaging and visual identity by Little Fury brought calm to a category known for complexity and clutter. The principle of radical simplicity carried through every detail—from custom logo-type to minimalist packaging and a friendly, conversational voice.
Collaborators
Founder/Strategy
Richard Fine
Founder/Copy
Nathan Frank
Industrial Design
Chapps Malina
Initial launch duo