Angie's Boom Chicka Pop

A refreshed look for a fan favorite. The popcorn was unforgettable. The name stuck punchy and impossible to ignore. But the brand behind Boom Chicka Pop that held it all together, was flying under the radar. This design refresh gave Angie’s name prominence, clarified flavor navigation, and preserved the color cues fans loved. The new look helped the brand stand taller in a crowded aisle—and led to a major acquisition.