Revealing the science of beauty. A beauty manufacturer trusted by Glossier and Estée Lauder, Bentley Labs needed an identity that felt exciting and polished— and anything but clinical. Inspired by the alchemy of chemical formulas, the design used overlapping colors, reflecting the moment when ingredients interact and transformation begins. The result captured the quiet complexity of formulation and helped position the company for acquisition.
Collaborators
client/strategist
Bridget Leandersson
