WE GET UP CLOSE & SO PERSONAL.
Through a proprietary Little Fury auditing process (Tough Love) we evaluate the task at hand. Working with all parties involved, we clarify what, where, why, and why not (yet!).

 
 
 
 

Good ol' fashion fun.

JOHNSON'S REAL ICE CREAM

Johnson’s three generations of ice-cream makers sought an opportunity to bring their locally loved ice cream to a wider audience. We helped them reimagined their brand with a new logo, original illustrations, and packaging that matches the quality of their products while bringing personality and whimsy that delights more than just the taste buds.

Nothing gets us more excited than the opportunity to build a cohesive visual universe. We’re at our best when we can guide the design process from an embryonic idea to its big reveal. We’ve been doing this for 20 years, and we’re really, really good at it.

Little Fury is an INDEPENDENT DESIGN STUDIO co-founded by Tina Chang and Esther Mun. We develop visual identities, products and packaging that honor great ideas. We design with patience, honesty, and purpose. We are objectively, subjectively, and literally small. 

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Good got a whole lot better!

ANGIE'S BOOM CHICK POP

Little Fury was approached by Angie’s BCP, one of the fastest-growing popcorn brands, to evolve its identity and redesign its packaging. Angie’s wanted to reinforce and build on its belief in simple, delicious, unprocessed snacks packed with energy and big flavor, not guilt. 

Take less. Less drugs, less dyes, and less confusion.

HELP REMEDIES

Help Remedies represents a new brand of over-the-counter healthcare products. We created a custom logotype and a friendly, straight-forward, color-coded packaging system to ensure each product line reflects its mission to make health issues simple.

IT'S IN THE DETAILS. Design is not so much

a process but artful problem solving.

WE DIVE DEEP. REALLY DEEP.

Immersed in the relevant culture, audi- ence, history, and geography, we situate our challenge in its proper context: what everyones doing, what’s been done to death, and what’s just dying to be done.

PENCILS DOWN.

Little hands get dirty with a fury. This is where the magic happens – where a great idea begins to come alive.

WITH A RIGOROUS ASSESSMENT OF WHAT'S AT STAKE, WE BEGIN TO EXPLORE.
Inevitably, we get caught up in the excitement of what we can make possible. Every time.

WE PRESENT OUR THOUGHTS, OUR
ENTHUSIASM, AND OUR WORK.

Together, we collaborate to refine, revise and polish a common vision that electrifies us all.

Honoring and creating value for great brands through brand identity and packaging by understanding content, context and form. Our goal is to create the ideal brand experience.

Mission Control